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Updated: Nov 17, 2019

When shopping for your perfect foundation color there are a few tips I recommend

consider first, there are three main different categories you can use to determine your skin tone: Light, Medium, & Dark.

light, fair, medium, tan, dark, espresso, brown or ebony! and more! *If we include undertones we can name about 10 more!

Light: Light or fair skin tones tend to historically derive from northern European countries that faced frequent snow or cloud coverage, and therefore did not need much melanin protection. Paler people are usually very sensitive to the sun and burn much easier than those with darker skin. If you find that this is your skin tone, be extra diligent with your UV protection.

Medium: Medium complexions are typical of Southern Europe and Northern Asian descent. Sometimes referred to as “olive”, this skin tone is a neutral, well-balanced beige appearance and will make finding the right foundation shade much easier. If you determine this is your skin tone, you probably tan well in the sun (note: that doesn’t mean you’re immune to sun-related aging!).

Dark: Dark complexions typically originate from parts of the world that have the most exposure to ultraviolet radiation, such as the Middle East, India, and Africa. As with those who have medium skin, you are not exempt from sun damage if you have this skin tone, and are in fact more prone to hyperpigmentation, so hold onto that sunscreen!


“cool”, “warm”, and “neutral”

Cool: red and pink with bluish hints

Warm: yellow, peachy and golden hues

Neutral: olive or a balanced mix of the shades above

Where to match

Look at Your Face in Natural Light, natural light is your best friend! keep in mind when using UV protection this blocks the sunlight from hitting your face, doing so will naturally make your face lighter than your body! so I like to make two matches one on your decollate and one on your jawline, one will be lighter and one will be darker, I use the lighter shade on the center of your face and a darker shade on the outer edges of the face. [ forehead and jawline ] this will ensure your makeup matches your face & body!

Need some help?

Next time you book my services for an event, ask me to help you match your skin tone and undertone. Or you can also hire me to go shopping with you to make sure you buy the best of the best products and help with budget shopping, helping you buy effective products for your face type while staying within your goals. book your next makeover for your next event! Good Luck, stay kind & beautiful!

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